Passion For Technology
When we say we’re mad about technology, we mean it. Whether it’s software, hardware, network computing, telecoms, B2B or B2C, we know what we’re talking about and we know where to get your products published.
Hand-picked, bespoke PR comes naturally to us and when we push a brand into the wild, we want to act as you in the field, with all the drive and confidence you have in your products.
You’re enthusiastic about your brand and your industry. So are we, and our sole aim is get your brand published, positively.
Zaboura isn’t just a PR agency. Positive PR is just one of the methods we use to help achieve our goal: getting the most return out of your marketing spend.
We understand that bridging the gap between PR, marketing and sales means better bang for your buck so we look at every aspect of every campaign we manage, making sure the message achieves maximum impact at every stage.
Our unique offering includes social media, PR, face-to-face activity, channel marketing and market research, giving you the best possible customer engagement and campaign measurement.
Social Media Strategy
Just because everyone is doing it, doesn’t mean it’s always effective. If you want to make friends on Facebook, tweet on Twitter, or stay connected on LinkedIn, we will cover all the angles.
Engaging with people via social media does work – you just need to know how to go about it properly. We can generate a campaign that will have a direct impact on your sales, or we can help you to build a loyal and active following online. We can even do both.
Building an online community is one thing; keeping them engaged is another. Our team of social media specialists have the knowledge to bring people to your brand, and keep them there.
Its All About People
How many people did you reach today? This lies at the heart of our PR philosophy as getting the right connections means your message gets heard quickly.
Zaboura excels at reaching the regions, bringing your brand into focus in all the right circles – print, online press, bloggers, social media, channel partners and manufacturers.
Our network makes the difference between a campaign that works and one that misses its mark. We have proven connections in the channel and with vendors, which means that we can extend your awareness, reach and sales.
You want your brand to speak to the right people – we can make it happen.
How do you measure the success of your marketing and PR campaigns? Number of leads? Press coverage? Number of Facebook followers?
It doesn’t matter what method you use – we’ve got them all covered. Before we start out on any campaign, we will agree on the metrics we will use to measure its success and then deliver accurate reports to you. Measuring the success of any campaign is critical to embarking on another in the future and it’s our aim to simplify things for you.
We believe in monitoring and evaluating campaigns. We also believe in exceeding expectations.