It’s Halloween! And it’s a time we love to scare ourselves. Fear is thrilling, and the familiar creepy ghouls and nasty critters we see around this time of year touch off sensations and instincts that date back millions of years, according to evolutionary psychologists. Fear is natural and protects and motivates us; our distant ancestors who were scared of heights and tigers didn’t fall off cliffs or become lunch. We live in a time when people are becoming desensitised to frightening stuff because we see so much horror in the papers and on TV, fictional or, more horrifyingly, not. Such events tap into our inner fears and sense of vulnerability and remind us of the fact that too much in life is completely beyond our control, which is pretty terrifying. When the brain’s innate fear centre goes on high alert, reactions can be exaggerated and far greater than what is justified or required, because fear can take over the driver’s seat and overpower all other drives. That’s bad in life and in business.

We shouldn’t let ourselves become desensitised to or succumb to fear – fear challenges us and makes us push ourselves and test our limits. If you want to achieve your goals, you’ll need to learn how embrace fear. It’s how I got to where I am today. My dream was setting up and running my own communications agency, and honestly there were times when it did take a lot of guts and bravery, but whatever your goal is, when you go after your dreams you have to develop that fearlessness because you are going to encounter countless situations that frighten and challenge you along the way. I certainly did, and learnt how important it is not to run away from them and to face them and use that adrenalin rush, rather than letting that fear pollute your mind and way of thinking, or hold you back. Conquering fear isn’t just for life-or-death situations; it’s something we should be doing in our everyday life. That rush of adrenalin and subsequent sense of relief when we get scared that invigorates you – whether you like that feeling or not, you need more of that in everyday life. Franklin D. Roosevelt once famously said that “the only thing we have to fear is fear itself,” and though he didn’t have to sit shaking through Sinister or Saw, he’s right: when you push yourself and face fears, you learn new things about yourself and what you’re capable of. Let it power you and see where it takes you.

HAPPY HALLOWEEN! From everyone at Zaboura.