iQuila - Digital Security in Schools
iQuila’s private VPN service has allowed students to access the school filtering service, which is typically very expensive. The main goal was to gain coverage in nationals, TV and perhaps radio, about the service, because no one had seen anything like it before. We created two press releases, one with a national approach, and one with a technical focus, to send to tech publications. We secured national coverage on Yahoo News UK, and regional opportunities and coverage with the Lancashire Telegraph and Quinton Observer and even a BBC
Radio Lancashire interview, using a three-pronged approach.
We secured 14 pieces in total, with a reach of 181,400,000, including Forbes and Tech Radar Pro.